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Sassy Light-Up Rainbow Reel
$34.99$27.99 Add to cartThis enchanting tray toy comes to life with a kaleidoscope of colours as your baby spins the wheel, igniting a dazzling light show within the centre spokes. The captivating cascade of tumbling beads creates a gentle, soothing sound, while the soft, tactile bumps on the wheel’s surface offer a delightful sensory experience.
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Sassy Look Book
$19.99$15.99 Add to cartIntroducing the Sassy Baby Look Book – a colourful and engaging first photo album designed to foster early visual and sensory development in infants. This innovative book invites parents and babies to enjoy a unique bonding experience, ensuring that each page turn is an adventure in learning and fun for your little one.
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Sassy Rain Barrels
$39.99$31.99 Add to cartDesigned for curious minds this vibrant toy set encourages STEM learning through play. Each colourful barrel features interchangeable tubes that snap together, allowing your child to explore the wonders of water flow and cause and effect. The spinning parts within each tube captivate attention, promoting visual tracking and sensory exploration. As your baby pours water through the barrels, they’ll delight in the moving parts and the rattle beads, spinner, and spiral that dance with the water’s movement.
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Sassy Rainbow of Emotions Book
$19.99$15.99 Add to cartThe Rainbow of Emotions is a vibrant book filled with charming objects that have their own personalities! Packed with sensory activities for babies, it categorizes items by colour and introduces various emotions. With crinkly textures, mirror & teethers
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Sassy Rainbow Ring Drop
$49.99$39.99 Add to cartThe Rainbow Ring Drop by Sassy is a stacking toy designed to develop fine motor skills and sensory exploration. It includes a clear box with a soft top flap for putting and taking rings, each with crinkle fabric for added sensory experience. The textured rings are perfect for teething and easy for babies to grasp. The toy encourages colour recognition, tactile exploration, and fine motor development. Each side of the box visually shows something different: a clear panel, a frosted panel, a striped panel, and a magnified panel.
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Sassy Ring O Links
$11.99$9.59 Add to cartIntroduce your little one to a vibrant spectrum of colours and a variety of textures with Sassy Baby’s Ring O Links. The large, soft-touch ring and multi-textured links are perfect for tiny hands to grasp, shake, and explore, encouraging tactile exploration and enhancing brain activity. As your baby interacts with the Ring O Links, they’ll be delighted by the bright, contrasting colours, which are instrumental in developing their vision.
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Sassy Whirling Waterfall
$29.99$23.99 Add to cartThis engaging toy is designed to stimulate your baby’s senses and encourage playful discovery. The bright colours and dynamic water movement create a delightful experience that blends fun with developmental benefits. Perfect for bath time or any water play occasion, it’s sure to become a cherished part of your child’s playtime routine.
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Scrunch Footprint Moulds
$19.99 Select options This product has multiple variants. The options may be chosen on the product page“Leave a footprint in the sand”
A set of 4 super soft 100% silicone sand moulds, all wrapped up in a net bag. Hours of fun and amusement from making simple shapes in the sand.
Fully eco-friendly, recyclable and reusable. -
Scrunch Spades
Original price was: $9.99.$5.99Current price is: $5.99. Select options This product has multiple variants. The options may be chosen on the product pageThe perfect spade to match your Scrunch bucket for endless fun in the sun!
- Recyclable polypropylene spade.
- Washable – easy to clean
- Sustainable – use your scrunch spade for ever
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Scrunch Watering Cans
Original price was: $25.99.$15.59Current price is: $15.59. Select options This product has multiple variants. The options may be chosen on the product pageMost kids love to water things – in the garden, in the bathtub and at the beach. But most watering cans takes up too much space to be considered for the suitcase or the beach bag but not the watering can from Scrunch. It is easy to fold and unfold and bring along.
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Sidney of Sydney B/B
$18.99 Add to cartBased on a true story, this is a charming and adorable tale of a little penguin lost in a big city. From award-winning author, Sue Whiting.
Sydney is a big city with a busy harbour.
Sidney is a young penguin … and he’s trouble.
Sidney doesn’t mean to be trouble, he’s just curious. And one day that curiosity takes Sidney all over Sydney and on a grand adventure that lands Sidney in … TROUBLE!
Based on a true story … -
Silicone Rattle Dino
$25.99$20.79 Add to cartThis adorable Silicone Dino Rattle is set to become your baby’s instant favourite.
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Silicone Rattle Koala
$25.99$20.79 Add to cartThis adorable Silicone Koala Rattle will be your baby’s constant companion and is sure to become an instant favourite. It’s made of soft, safe silicone that’s easy for little hands to grasp and hold, and features a gentle rattle sound for further sensory engagement.
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Silicone Tea Set Starlight Party
$49.99$39.99 Add to cartTea parties just got sweeter with this gorgeous Starlight Party Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-grade silicone that’s perfect for playtime. Great for pretend picnics, tea parties, messy sensory play in the outdoor mud kitchen or for creating bubble-chinos in the tub at bath time.
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Silicone Tea Set Strawberry Patch
$49.99$39.99 Add to cartLevel-up your little ones pretend play sessions with this sweet Strawberry Patch Silicone Tea Set. This versatile, classic tea set is made of kid-friendly, food-grade silicone that’s perfect for playtime. Great for pretend picnics, tea parties, messy sensory play in the outdoor mud kitchen or for creating bubble-chinos in the tub at bath time.
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Silicone Teether Koala
$20.00$16.00 Add to cartKoala teether is the perfect Aussie gift for bubs. With a range of different textures designed to soothe and comfort teething babies, the easy-grip ring is perfect for little hands to clutch and grasp, helping to develop fine motor skills and hand-eye coordination.
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Skwish Classic
$47.99$38.39 Read moreThe award-winning Skwish is a world-renowned one of a kind wood rattle and teether toy.
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Soft Book Dino Tails
$23.99 Add to cartThis wonderful interactive soft cloth book features many different types of dinosaur tails! Toddlers can explore and play with the textures, colours and sounds in this book. -
Soft Book Farm Tails
$23.99 Read moreFurry dog tails, tasselly cow tails, feathers, fluff and curly pig tails! All of the farmyard friends are in the Farm Tails Book, ready to show off their colours and shapes. Tots will love learning which tail goes with which bottom in this soft, squishy book.
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Soft Book Glacier Tails
$23.99 Add to cartThis baby soft fabric book contains 8 cute, arctic animals, featuring a bright and high contrast colour scheme and adorable illustrations. -
Soft Book Jungly Tails
$23.99 Add to cartWhat a lot of funny friends, all packed into the Jungly Tails Book! Get to know jungle animals by their tails; who is all feathery? who’s got bright spots? And who is the owner of those gorgeous green scales? This soft book is perfect for toddlers, and has a carry-loop for car trips to deepest darkest Peru!
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Soft Book Ocean Tails
$23.99 Add to cartExplore a wonderfully whimsical world in this soft book. Look out for different textures and spots of activity as you turn the pages. Guaranteed to delight with the bright colours and quirky shapes, you may end up reading this book more than once!
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Soft Book Plush Tails
$23.99 Add to cartThis wonderful interactive soft cloth book features many different types of animal tails! Toddlers can explore and play with the textures, colours and sounds in this book.
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Squishmallows 16″
$42.99 Select options This product has multiple variants. The options may be chosen on the product pageImmerse yourself in a world of comfort and cuteness with our Original Squishmallow Squad Plush. These ultra-squeezable, high-quality, and ultrasoft plush toys are the perfect companions for relaxation, movie nights, or even while on the move. Hand-washable and easy to maintain, these lovable Squishmallows are a must-have addition to your collection. Experience a variety of fun personalities, sizes, and colours with our collectible Squishmallows extensions. Embrace the softest touch and bring home the joy of Squishmallows! Join the Squad today!
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Schleich Tapir
Schleich Lop-Eared Rabbit
The Lion Inside B/B
Miniland 38cm Female African Doll
Janod Mermaid Puzzle 24pc
Schleich Koala
Wiggly Words
Skillmatics Found it! When You're Outdoors
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The Story Orchestra: Midsummer Night's Dream
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Geomag Magicube RE Creative Set 16
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Sassy Ring O Links 


















