Crafted to captivate and stimulate, Busy Bands offers a rainbow of tactile experiences that will keep your baby entertained while enhancing their fine motor skills. Each of the six stretchy bands is easy for tiny hands to grasp, encouraging exploration and play. As your baby grows, they can slide the colourful beads along the bands, developing dexterity and coordination.

Sassy Baby’s Drive n’ Drool Keys are the perfect playtime companion for your little one, designed to ignite their imagination and stimulate their senses. These vibrant keys feature a variety of textures and colours that will captivate your baby’s attention, encouraging exploration and development. The soft, chewable material is ideal for teething, while the gentle rattle sound is sure to delight and engage.

The Flower Silicone Rattle by Sassy is a versatile teething toy that combines sensory play with soothing relief for sore gums. The rattle features multiple textured surfaces that massage gums and provide tactile stimulation. The easy-to-hold design is perfect for little hands, and the gentle rattle sound helps develop auditory skills. This rattle is ideal for babies aged 3 months and up, promoting sensory exploration and fine motor development.

This enchanting tray toy comes to life with a kaleidoscope of colours as your baby spins the wheel, igniting a dazzling light show within the centre spokes. The captivating cascade of tumbling beads creates a gentle, soothing sound, while the soft, tactile bumps on the wheel’s surface offer a delightful sensory experience.

Introducing the Sassy Baby Look Book – a colourful and engaging first photo album designed to foster early visual and sensory development in infants. This innovative book invites parents and babies to enjoy a unique bonding experience, ensuring that each page turn is an adventure in learning and fun for your little one.

This vibrant, multi-sensory toy is designed to captivate and engage your baby, offering a world of fun and learning right at their fingertips. With cheerful music and glowing cheeks, this mirror will become a cherished companion in your baby’s daily adventures. The soft, textured rays invite tiny hands to touch and explore, while the leaf teether and textured rings provide soothing relief for teething gums. The mirror encourages self-discovery and emotional development as babies see their own reflections and expressions.

Crafted with love and care, this interactive book is designed to captivate and nurture your child’s growing curiosity. Featuring beautiful colour illustrations, playful fold-outs, and vibrant imagery, babies are encouraged to explore, point, and giggle their way through a whimsical journey of discovery. The beautiful colours and engaging patterns are particularly beneficial for infants, as they help stimulate visual development and enhance focus, making it easier for little ones to track and engage with the images. Perfect for tiny hands and inquisitive minds, this book is a treasure trove of giggles and learning.

Introduce your little one to a vibrant spectrum of colours and a variety of textures with Sassy Baby’s Ring O Links. The large, soft-touch ring and multi-textured links are perfect for tiny hands to grasp, shake, and explore, encouraging tactile exploration and enhancing brain activity. As your baby interacts with the Ring O Links, they’ll be delighted by the bright, contrasting colours, which are instrumental in developing their vision.

Discover the ultimate sensory experience for your bub with Sassy Baby’s Twist-A-Roo Rattle. This innovative toy is a maze of fun, offering a variety of textures and movements to keep little hands and minds engaged.