Baby Toys

This enchanting tray toy comes to life with a kaleidoscope of colours as your baby spins the wheel, igniting a dazzling light show within the centre spokes. The captivating cascade of tumbling beads creates a gentle, soothing sound, while the soft, tactile bumps on the wheel’s surface offer a delightful sensory experience.

Introducing the Sassy Baby Look Book – a colourful and engaging first photo album designed to foster early visual and sensory development in infants. This innovative book invites parents and babies to enjoy a unique bonding experience, ensuring that each page turn is an adventure in learning and fun for your little one.

This vibrant, multi-sensory toy is designed to captivate and engage your baby, offering a world of fun and learning right at their fingertips. With cheerful music and glowing cheeks, this mirror will become a cherished companion in your baby’s daily adventures. The soft, textured rays invite tiny hands to touch and explore, while the leaf teether and textured rings provide soothing relief for teething gums. The mirror encourages self-discovery and emotional development as babies see their own reflections and expressions.

Crafted with love and care, this interactive book is designed to captivate and nurture your child’s growing curiosity. Featuring beautiful colour illustrations, playful fold-outs, and vibrant imagery, babies are encouraged to explore, point, and giggle their way through a whimsical journey of discovery. The beautiful colours and engaging patterns are particularly beneficial for infants, as they help stimulate visual development and enhance focus, making it easier for little ones to track and engage with the images. Perfect for tiny hands and inquisitive minds, this book is a treasure trove of giggles and learning.

Introduce your little one to a vibrant spectrum of colours and a variety of textures with Sassy Baby’s Ring O Links. The large, soft-touch ring and multi-textured links are perfect for tiny hands to grasp, shake, and explore, encouraging tactile exploration and enhancing brain activity. As your baby interacts with the Ring O Links, they’ll be delighted by the bright, contrasting colours, which are instrumental in developing their vision.

Discover the ultimate sensory experience for your bub with Sassy Baby’s Twist-A-Roo Rattle. This innovative toy is a maze of fun, offering a variety of textures and movements to keep little hands and minds engaged.

This adorable Silicone Dino Rattle is set to become your baby’s instant favourite.

Made of soft, food-grade silicone, with a beautiful pastel speckle pattern, sweet Bunny Teether features a range of different textures designed to soothe and comfort teething babes.
The easy-grip ring is lightweight and perfect for little hands to grasp, helping to develop fine motor skills, sensory experiences and hand-eye coordination.

Koala teether is the perfect Aussie gift for bubs. With a range of different textures designed to soothe and comfort teething babies, the easy-grip ring is perfect for little hands to clutch and grasp, helping to develop fine motor skills and hand-eye coordination.

Kiddo Lamb Silly Buddy is sure to soothe baby’s troubles away with its big floppy ears, delicately embroidered facial details and super-soft velour fabric. A handy velcro loop on Kiddo’s paw will keep baby’s dummy secure, whilst a gentle internal rattle will captivate and delight your little one’s ears. Perfect for home or on-the-go, this super-cute companion attaches easily to a cot, pram or car seat for maximum play and comfort value.