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First Play

Shop Online for First Toys for Babies - Discovery, Finger Play, Music, Developmental Toys, Colour, Sound, and Learning.

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Geomag Magicube RE Shapes Little World 25
$92.99 Add to cart
These really are magic cubes! These chunky magnetic building blocks have magnets inside that never repel each other which makes building nothing but fun with new possibilities! This particular set is extra fun because of the little car chassis… you can make your own vehicle or whatever rolling contraption you can dream up!
Geomag Magnetic Blocks Gems 16
$49.99 Add to cart
Stack, build, and explore colour and light!
These 16 cubes are fully transparent and tinged with vibrant colours to fascinate the eyes and spark curiosity. Plus, they each have magnets built into each side, so they can stick to each other from any side.
Build brilliance and wonder with the Geomag Magnetic Gem Blocks!
Geomag Magnetic Blocks Gems 24
$69.99 Add to cart
Stack, build, and explore colour and light!
These 24 cubes are fully transparent and tinged with vibrant colors to fascinate the eyes and spark curiosity. Plus, they each have magnets built into each side, so they can stick to each other from any side.
Build brilliance and wonder with the Geomag Magnetic Gem Blocks!
Geomag Magnetic Blocks Gems 8
$29.99 Add to cart
Stack, build, and explore colour and light!
These eight cubes are fully transparent and tinged with vibrant colors to fascinate the eyes and spark curiosity. Plus, they each have magnets built into each side, so they can stick to each other from any side.
Build brilliance and wonder with the Geomag Magnetic Gem Blocks!
Hape Cheery Critter Rattle Trio
$33.99 Add to cart
Delight and engage little learners with the Cheery Critter Rattle Trio – a charming set of mouse, rabbit, and chick rattles designed to stimulate sensory development and soothe teething discomfort. With soft silicone ears, gentle rattle sounds, and suction bases for secure play, these adorable companions are perfect for playtime at home or on the go. Perfect for sensory exploration, oral motor development, and early communication.
Hape Happy Hatchlings Wobble Rattles
$22.99 Read more
Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions and the world around them.
Hide and Squeak Eggs
$19.99 Read more
Jack in the Box
$49.99 Read more
This adorable Jack in the Box plays a melody as you turn the crank. As the melody reaches the end, and right on cue, out pops a jester/clown to delight children every time.
Janod Duck Family Pull Along
$45.99 Read more
Two little ducks went out one day? Kids love interactive walkers and this little duck family is no exception! Water painted with FSC certified bodies made from Cherrywood and wheels from Beech ensure these loveable ducks are tactile and fun. Little legs made from synthetic leather that flap around as you pull the ducks along make it look like the ducks are actually following you. An amusing toy that will give hours of pleasurable fun!
Janod Giant Multicolour Train
$99.99 Add to cart
All aboard! Duck, hen and rabbit are all set for some pull along fun! This 2-in-1 toy is a fabulous sized pull along toy AND features 25 puzzle piece blocks to stack and construct.
Janod Van
$12.99 Add to cart
The Janod Van is ready to roll into a family adventure! Perfect for sparking imaginative play, this charming wooden van invites little ones to dream up exciting road trips, beachside getaways and endless holiday stories. Designed for small hands, its sturdy and easy-to-grasp shape makes it an ideal companion for toddlers on the go. Additionally it helps develop their motor skills and hand-eye coordination as they guide their van across their play world.
Lilliputiens Sound Discovery Farm
$94.99 Add to cart
Sound Discovery Farm house has many attractions. Includes 4 wooden blocks that are colour-coded to match the shape sorters on the walls, providing children with the opportunity to develop their problem-solving and fine motor skills as they sort and match the blocks.
Melody Mansion Ball Run
$79.99 Read more
Experience the joy of music and rolling fun with our House-shaped Ball Rolling Game. Navigate the colourful maze, or take out the xylophone board for individual melodic play.
PlanToys Baby Walker
$239.99 Add to cart
This funky Baby Walker with wooden blocks is designed to help and encourage young children take their first steps.
Pop Up Toy Candy
$29.99 Add to cart
This wonderfully made Wooden Pop Up Candy Toy includes a sturdy, colourful timber ice-cream sundae base with spring loaded bright candy pieces. It will look beautiful in a child’s room and bring hours of enjoyment as they reload the pieces and start all over again.
Totli Grasping Beads
$22.99 Read more
Nurture your baby’s curiosity and fine motor development with the Totli Grasping Beads. Expertly designed to strengthen tiny hand muscles, these smooth, easy-to-grasp beads stimulate your baby’s sense of touch while promoting controlled, voluntary movements.
Totli Sensory Box
$89.99 Read more
Give your child the best possible start with the original Montessori-inspired box that provides years of play. Explore object permanence, play peekaboo, and discover how objects work together with three sides designed for posting, pushing, and pulling. Expertly designed to enhance your little ones understanding of containment while fostering coordination and dexterity.
Zippee
$39.99 Read more
Curious little minds and busy little fingers can’t resist these beautiful, colourful cords!